The head of e-commerce giant Lazada will join a gathering of social media influencers on Saturday to encourage small business owners to be influencers on their own to promote their products and services in the internet.
James Dong, Lazada’s chief executive officer, will be at Ayala Fairview Terraces in Quezon City for Go Negosyo’s mentoring roadshow 3M on Wheels.
“We believe that MSMEs will benefit the most from digitalization. Platforms like Lazada have proven to be a natural fit for these small entrepreneurs because they eliminate so many barriers for them in business,” Concepcion said, adding that social media has even made it possible for entrepreneurs to become their own influencers and promote their brands online.
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