Six new lawsuits have been filed against major consumer goods companies, including Procter & Gamble and Colgate-Palmolive, alleging that they market toothpaste and mouthwash containing fluoride to young children, despite warnings from health regulators about the risks associated with fluoride ingestion.
CHICAGO - Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain fluoride, which can be harmful if swallowed in large quantities. Parents filed complaints on Monday in federal courts in Illinois and California over products such as Procter & Gamble 's Kid's Crest toothpaste and several products sold under Colgate's namesake, Tom's of Maine and Hello brands.
Other challenged products include Perrigo's Firefly anti-cavity rinse and Sanofi's ACT Kids rinse. The proposed class actions cite warnings from U.S. health regulators that fluoride-based toothpastes and rinses not be used by children under ages 2 and 6, respectively, and that the toothpastes be kept out of reach of children under age 6. They also say the products are marketed as 'candy-like' with bright colors, cartoon images and flavors such as Groovy Grape and Silly Strawberry. The color of one Kid's Crest product is shown changing to pink from blue as children brush. Fluoride helps prevent cavities when applied topically to the teeth, but when ingested can pose significant risks to and even kill young children, according to the lawsuits
Fluoride Toothpaste Mouthwash Children Lawsuits Procter & Gamble Colgate-Palmolive Health Risks Warnings
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