Dr. Cheryl Robinson is a New York-based contributor who covers leadership, focusing on the art of pivoting and career changes since 2017. She has covered how individuals can successfully pivot in their careers. She's interviewed influential leaders, including Maria Sharapova, Bobbi Brown, Diane Von Furstenberg and Kathleen Kennedy.
Imagine a world where all women felt comfortable and confident in their skin while taking on the world. Inclusivity isn’t solely about making workplace environments better. The ideology expanded into various industries and everyday functionality, such as fashion. Over the past decade, size inclusivity, better known as plus-size, has gained traction in fashion. However, in the past year, brands have significantly reduced the amount of mid-size and plus-size clothing they produce.
The digital fashion industry is struggling with a staggering 24.4% return rate, which has risen by more than 50% since 2020. Thirty-nine percent of these returns are due to dissatisfaction with sizing, while 13% are from people who have ordered multiple sizes to get the right fit. Laws of Motion is breaking these barriers using 2 billion body measurement data points to train its model.
Megan Eddings Feely, founder and CEO of Eddy, is an early adopter of the technology. It assists her customers in gaining confidence in purchasing their correct size the first time around. Feely’s team has already rolled it out on every product page, which helps with fit feedback, improving future inventory buys and reducing return rates.
“We invest in founders like Carly, who have spent time and energy understanding the needs of their customers and their pain points,” Rosenthal comments. “When we meet those founders, we like to see a data-driven approach to testing their software-driven solutions for product market fit. In addition, the founders we support have a commitment to building a diverse team and a proven ability to recruit and retain talent. Carly certainly met all of these criteria.
Carly Bigi Fashion Sizing Sizing Technology Size Inclusivity Fashion Brands Fashion Technology Cheryl Robinson News Women Supporting Women Leadership
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