Rough-and-tumble Twitter and cautious Big Law have never been well-matched, with most firms using the social media platform for tepid messages promoting their industry awards or white papers.
its legacy blue verification checkmarks from users who declined to pay for the privilege, I found just three firms out of the top 100 by revenue – Hogan Lovells; Holland & Knight and Vinson & Elkins – had ponied up for the badges.
Twitter, which laid off its communications team, auto-responded to my email seeking comment with a poop emoji. Another popular legal account, SCOTUS blog, which had 625,000 followers, quit Twitter on Thursday rather than pay the fee. “Bye Twitter,” the publication tweeted. “The tipping point was having to pay for verification, when we feel we add a lot of value.”But a spokesperson for Hogan, which has 32,800 Twitter followers, said the firm figures it’s worth paying to keep its checkmark, citing benefits such as analytics and data, as well as more secure two-factor authentication.
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