Barnes & Noble closed all its stand-alone stores in the Chicago area years ago. Now the company is diving back in.
Beverly Halloran, a participant in the Indie Bookstore Day “bus extravaganza,” shops for books at Bookie’s in Chicago on April 27, 2024. A new Barnes & Noble bookstore is opening on Wednesday near the bustling corner of Clark and Diversey in Chicago. The Lincoln Park location will occupy about 8,000 square feet in a recently closed Urban Outfitters store.
Flanigan, Barnes & Noble’s senior director of store planning and design, told WTTW-Ch. 11: “Barnes & Noble is experiencing a period of tremendous growth right now, and we are opening stores across the country.” Now, corporate entities such as Barnes & Noble have realized a trend is afoot. Behemoths move slowly. This one is finally figuring out that to remain relevant, it needs to expand the books footprint. When the big guys start investing, you know a big page has turned.
In the United States, “print book sales have improved, and unit sales now consistently surpass 700 million per year,” according to consumer data and research firm Statista. While audio and e-books have a share of the market, the ink-and-paper version “remains the most popular book format among U.S. consumers, with 65 percent of adults having read a print book in the last twelve months,” Statista reported earlier this month.
Books demand attention, and we should heed the call. The Barnes & Noble opening is an auspicious moment. The marketplace is acknowledging that there are attractive brick-and-mortar alternatives to the dime-a-dozen discount books online.
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