Latinos are almost 60% more likely than other groups to use social media platforms as their primary source of information on the coronavirus, a Nielsen report finds. - NBCLatino
Latinos are using social media, mobile apps and other digital platforms at higher rates than the general U.S. population amid social distancing guidelines during the coronavirus pandemic, according to a report to be released Thursday by Nielsen.
"Our personal and physical networks are the core of how our community has grown, adapted and it's how we stay informed," Stacie de Armas, senior vice president of diverse insights, at Nielsen told NBC News."In the absence of those, Latinos filled that sort of void very quickly by leaning into digital content consumption to a greater degree than non-Latinos."
For Latinos, bridging the social distancing gap means finding new ways to preserve their already-established trusted community networks, which often times serve as lifelines to families during times of crisis, by substituting those in-person interactions with virtual ones. While experts like de Armas anticipated content consumption to go up overall as states began to close down due to COVID-19 and many people went on to work from home,"the degree that we saw Latinos doing it helped us understand just how much Latinos leaned into digital to bridge the gap of social distancing."Latinos are increasingly using social media to connect with their trusted circles and discuss the information they are consuming.
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