Latinos are the second-largest group of eligible voters in the U.S.
Democratic presidential nominee, Vice President Kamala Harris speaks during a campaign rally at the Expo at World Market Center, Sept. 29, 2024, in Las Vegas.When Vice President Kamala Harris visited the border town of Douglas, Arizona, in late September, it marked the first time Alexandra Cáñez and her friends, Miguel Angel Felix Pacheco and Hector Felix, had ever seen a presidential candidate visit what they call their "sleepy" town.
Still, many Latinos say photos of politicians touching the border wall aren't going to solve their problems. The top issues for Hispanic voters are the economy, inflation and health care, according to an August ABC News/Washington Post/Ipsos poll. The priorities fall right in line with the top issues for Americans overall, polling shows.
In order to reach these differing cultural identities including under the Latino umbrella, the Harris campaign said it has launched a robust effort to "micro target" the community – an effort that tailors outreach to best serve its intended audience. Madrid said Republicans are employing this strategy by targeting Latinos as working-class Americans rather than by their ethnic identity.In June, the Trump campaign rebranded its Hispanic outreach from "Latinos for Trump" to "Latino Americans for Trump," emphasizing the American identity of the Latino voter. Trump's campaign also opened an office in Reading, Pennsylvania.
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