The combined firm will have a new name.
George Fernandez, current president and CEO of Latino Connection, will become CEO of the combined firm. Virginia Roth, current CEO of PPO&S, will serve as the chief brand and strategy officer. The combined firm will employ about 30 people.
“Both companies have a heritage of reaching and driving Pennsylvanians to take action through relevant and compelling communications, especially with hard-to-reach audiences,” Roth said. “This first-of-its-kind agency meets a surging demand for brands who want to take a proactive approach to diversity, equity, and inclusion as part of their outreach strategies.”
to its current office at 513 N. Second St. on Nov. 15, 2015. The company previously had an office at 122-124 State St. for 36 years.Mid Penn Bank and HACC are teaming up to provide free college courses for Harrisburg-area students
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