Despite no new album releases in 2024, Latin music's growth continues to outpace the overall music market. Both consumption and revenue for music in Spanish are on the rise, driven by streaming and a thriving touring market.
didn’t release a new album in 2024, Latin music continued its buoyant trajectory as a force in the global music marketplace.
What is driving Latin’s expansion and sustainability? Fans of Latin music worldwide not only overconsume music, but they’re increasingly willing and open to listening to a new lingua franca: Spanish. Music in Spanish is now the second most listened to in the world, behind only English. A robust touring market, a young fan base, a predilection for streaming in a streaming world and the rise of new sounds — from Mexico to Chile — have compounded Latin’s outsized presence.
“Latin music has exploded in the U.S. over the last decade as a new generation of stars boosts the genre and streaming puts this dynamic sector at everyone’s fingertips,” says Rafael Fernandez Jr., RIAA senior VP of public policy & Latin music.Two live music behemoths merged with AEG’s acquisition of an undisclosed stake of powerful indie promoter CMN in athat AEG Presents chairman and CEO Jay Marciano describes as a “full partnership.
Latin Music Global Music Streaming Touring Spanish Music
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