From kicking off her career with her debut EP in 2019 to collaborating with J Balvin, meet this week's Billboard Latin Artist on the Rise, Maria Becerra.
“We’re all dedicated to the same thing. I think it’s important to demonstrate that there’s unity and not competition,” she says. “It’s beautiful to see how the minds of other artists work.”
Latin Artist on the Rise: How Argentine Producer Bizarrap Bolstered a Movement With Freestyle Sessions Most recently, Becerra -- who signed to indie record label 300 Entertainment in 2020 -- landed the biggest collab of her two-year career, joining Balvin on “Que Mas Pues?” The song is a melodious reggaetón gem surrounded with catchy hooks left and right, where the two artists go back and forth on a relationship that didn't work out, and will never work out. The energy of their harmonies stands out on the track, Balvin with his distinct voice and Becerra with her dulcet tones.
“He reached out to me with the track, saying that he created the song with me in mind,” she recalls. “We communicated virtually and met for the first time when we filmed the music video in New York.”Becerra, who still can’t believe that this opportunity came so early on in her career, says Balvin offered her a lot of great advice during their encounter. “One does not have to lose the quality of being human,” she notes.
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