Linear streaming (sometimes known as FAST or AVOD channels) is a fast-growing field within media (see VIP’s special report), including Pluto TV, Peacock and Roku Channel. The number of platforms of…
195 channels, followed by Samsung TV Plus and Roku Channel and, with each service offering a blend of channels unique to them and others licensed out from third partiesA key trend to note is that the number of channels available on each service grows at almost a monthly pace.
Another aspect to keep an eye on is the increased involvement of big media companies. ViacomCBS and NBCU have services that have integrations with their cable network brands, but A&E and AMC are increasingly beginning to play in this space . AMC has announced partnerships with Pluto TV and now IMDb TV for channels based on both their brands — examples such as “WEtv Absolute Reality” and “AMC Presents” — as well as those around tentpole franchise “The Walking Dead.” A&E Networks has launched the unbranded “Lively Place” across linear services but is also branching out to branded channels such as “Crime 360, brought to you by A&E” and “Skills and Thrills, presented by History Channel.
This all points to linear streaming gaining acceptance as a new distribution format, particularly in the battle to reach younger audiences who no longer subscribe to cable TV. As such, anticipate the number of channels and services to keep ticking up over the coming months.
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