The former AEG and Universal Concerts exec helped shape SoCal’s live scene for five decades.
Larry Vallon, the longtime concert executive for AEG and others who turned the Universal Amphitheatre into a regional powerhouse, has died. He was 77. A representative for AEG confirmed Vallon's death on July 14 due to complications from Alzheimer's. Vallon's career in concert promotion spanned five decades, beginning with a stint as a page on Bob Eubanks' “The Newlywed Game.
Locally, Vallon renovated and ran the former Universal Amphitheatre in the late ’80s, making it into a globally recognizable venue for acts like Frank Sinatra and Linda Ronstadt, who each had residencies there. Under Vallon, the venue was a popular site throughout the ’90s for acts like Maná, Juanes and Julio Iglesias , helping to seed the growth of Latin and Spanish-language music in the U.S. Vallon moved to AEG in 2004, and spent 15 years at the company before retiring in 2019.
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