LaPointe, the fashion label founded by Sally LaPointe and Sarah Adelson, is marking its 15th anniversary with a runway show showcasing its fall 2025 collection. The brand's journey, from a shared Tribeca loft to international recognition, is a testament to their unwavering commitment to quality, innovation, and a unique partnership built on mutual trust and respect.
LaPointe is kicking off its 15th anniversary year with a high-energy runway show of the label’s fall 2025 collection. Founders and co-chief executive officers Sarah Adelson and Sally LaPointe built the business from the ground up, quite literally on the floor of their shared TriBeCa loft in 2010 after meeting at Rhode Island School of Design .
Following its debut September 2010 runway show, the brand garnered the attention of Lady Gaga, who first wore the label’s black corseted spring 2011 dress to the International Consumer Electronics Show and has worn it many times since. The collection was picked up by Bergdorf Goodman three years after launch, became well-known for its signature look of “statement made easy,” including monochrome dressing with rich textures, feathers and frills, and expanded into resort and pre-fall in 2014. Since then, the label has continued to evolve and grow, launching its own e-commerce; picking up more retail accounts including Moda Operandi, Saks Fifth Avenue, Neiman Marcus, The Conservatory, Intermix, Kirna Zabête, Harrods and more; rebranding from Sally LaPointe to LaPointe and dressing tons of A-listers including former First Lady Michelle Obama, Rihanna, Jennifer Lopez (who last week wore the label’s Regarding the size of the business, LaPointe and Adelson declined to comment on exact numbers, but both noted it is growing 30 to 40 percent year-over-year. The company, located on Howard Street in SoHo, has 24 employees across multiple departments, including industry veteran Reese Pozgay, formerly of Revlon and Marc Jacobs International, who was hired last year as the chief operating officer. “It’s crazy,” LaPointe said of her feelings entering the brand’s milestone anniversary year during an exclusive interview with WWD. “Our journey has not been the norm. We’ve always put all the emphasis on the product; it’s never been about anything other than that. I’ve never been the ‘industry darling,’ so being able to get where we are with a very healthy business, not a fake one; dressing all of the talent we dress, and honestly, to still be in business and friends, I feel proud.” Adelson, who handles the business side to LaPointe’s creative, added that while thinking of strategies for the year ahead, they have been reminiscing about where they started, as both business partners and best friends. “We started the company together in our apartment. Not only were we living together and working together, but our bedrooms were behind curtains, and our desks were in the main space so we could collaborate in the middle,” she said. “It’s nothing but pride and excitement going into this year and has prompted a lot of conversation between us. We’re just kind of like, “wow,” and it’s a therapy session,” she said. LaPointe said they do not have regretful decisions because, “to get anywhere really great, there has to be successes and failures.” “I always tell people, for every success you see, there’s 10,000 failures behind it. You have to go through those types of things to get here, they’re are part of the whole journey. I think too, being fearless and doing things outside of the box. Even if it was maybe not right, I’m still glad that we were able to have the confidence to make decisions that we felt were right for us, not just because it’s what “you’re supposed to do,” she said. Adelson added that she believes they do a good job of taking from those learnings, moving on rather than regretting any decision and staying true to their vision amid outside voices, which speaks to the brand’s ability to consistently uphold its bold DNA over the last 15 years. At the root of their success is their working relationship and friendship, a rarity in the industry. “Sally’s strengths are my weaknesses, and my strengths are her weaknesses,” Adelson said. They consistently check in with one another in order to “maintain the magic of what people come to the brand for — to be inspired — so we’re consistently maintaining that balance,” LaPointe said. It’s guided by their ability to easily collaborate with one another, with trust being a key factor. “It’s amazing, because Sarah is like, “fly little butterfly.” She lets me go because when I bring it all back to the , I share my ideas and run it by her first and only,” LaPointe said of her design process. “Then she looks and approves, but she lets me go there. It’s very special.” “Even if there’s something Sally want to do, and I don’t 100 percent see the final vision, I trust it and vice versa. While we don’t get to work together as much as we used to, there’s magic in when we do get to create products or strategies together,” Adelson said. “I could never do it by myself, I don’t know how other people do, but I think the strength really is that it’s the both of us,” LaPointe said., with almost 80 percent of production in New York. Their customer and product categories have increasingly expanded to eight collections a year, bridal and eyewear
Lapointe Anniversary Fashion Brand Runway Show Sally Lapointe Sarah Adelson Style Design Luxury Fashion Womenswear
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