From lanterns to crescents, more big U.S. retailers are catering to Ramadan shoppers looking to spruce up their homes for the Muslim holy month and the feast that follows.
Ramadan decorations are displayed at a Party City store in Dearborn, Mich., on Thursday, March 23, 2023. More businesses are selling Ramadan and Eid items, including DIY kits, lanterns and napkin holders. It's one of the latest signs of big U.S. retailers catering to American Muslim shoppers.
With her 3-year-old daughter sitting inside a red Target shopping cart, Aya Khalil looked through the aisles with anticipation. The author was on a mission: See for herself that her children’s book about a boy and his grandmother baking for an Islamic feast was actually carried by her local Target store in Toledo.“Oh yeaaaaah!” her daughter joyously exclaimed. Khalil giggled.“This didn’t happen when I was growing up. It was like, ‘Are things really changing now?’” she said.
For this year’s Muslim holy month of Ramadan, which started last week, Target rolled out its first dedicated Ramadan and Eid collection, including decoration kits with crescent and lantern-shaped cutouts. It’s one of the latest signs of big retailers in the United States catering to Muslim shoppers’ needs.
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