8 by Yoox has a new campaign star in the form of singer and influencer Landon Barker.
The new campaign is titled “The Grand & Marvelous Holiday Fair” and is meant to encourage and inspire the “perfect gift” through various product offerings.
Campaigns have been a heavy part of Yoox’s marketing this year. In April, the company released its “Tales of Africa” campaign. The project highlighted six African fashion designers and was dedicated to the artisanal world and African cultures, including tie-dye prints, geometric textures and precious embroideries.Landon Barker for 8 by Yoox “The Grand & Marvelous Holiday Fair.”
Barker first came into the spotlight as a child in the MTV reality series “Meet the Barkers,” where he starred alongside his father, musicianLandon appears to have some of his father’s penchant for fashion. Travis, who married Kourtney Kardashian this year, appeared at the GQ Men of the Year party in Los Angeles, wearing an Adrienne Landau black fur coat. Travis was also recently named the creative director of Canadian accessories brand Clocks + Colours for the next two years.
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