Starboard Group opens three new boutiques in Las Vegas, marking its first foray from cruise ships to land-based retail at Westgate Resorts.
Starboard Group, which is known for bringing the retail experience to cruise ships, has turned for the first time to opening boutiques on land.
“It’s really exciting to take what we have learned and done, and take the expertise we’ve gathered over 65 years curating for vacationers at sea, and translate that onto land,” Shaw added. “So there’s a lot of familiarity, but also a lot of unknowns, and many things that are different.” “During the pandemic, we redid our North Star,” Bauer explained. “We were very purposeful about saying that we wanted to be a leisure-travel retailer, and we weren’t specific to say the vision was only cruise.” At that time, the cruise business came to a standstill.“The cruise industry is so resilient,” said Bauer. “Look how well cruise lines are performing now. There are all these new ships coming in.
“The guest who goes into Baubles and buys a charm bracelet as a gift, that same person might walk into the Luxe boutique and buy themselves a beautiful Hermès handbag,” she said. With the good, better and best pricing structure, “We have something for everybody’s wallet.
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