Stellantis has renewed the trademark for the legendary Lancia Fulvia, fueling speculation about a possible revival of the iconic model. The original Fulvia was produced between 1963 and 1976, while a 2003 concept hinted at the possibility of a modern interpretation. While a dedicated coupe revival seems unlikely, an SUV or crossover bearing the Fulvia name could align with current market trends.
Stellantis has filed a new trademark for the Fulvia moniker in the EU's Intellectual Property Office, reigniting hope for a modern revival of the iconic model. The original Lancia Fulvia was produced between 1963 and 1976 in sedan and coupe forms, with the latter being widely considered one of the most beautiful cars in the automaker's history. Fast forward to 2003, Lancia brought the Fulvia Coupe back in concept form, generating an enthusiastic response from the public and the press.
The rolling prototype was built on the Punto-derived FWD chassis from the Fiat Barchetta roadster, powered by a naturally-aspirated 1.8-liter 4-cylinder engine. Despite the humble underpinnings, the lightweight two-door coupe featured a fully redesigned body made of aluminum, combined with premium materials inside the cabin. Unfortunately, Lancia abandoned plans for a small production run of the coupe, ultimately shelving the project. Rumors about a Fulvia revival resurfaced in 2008, this time linked to the Alfa Romeo Brera’s platform, but those hopes never materialized. While it is common for automakers to renew the trademarks of names used in older and discontinued models, Lancia fans surely hope there is more to this story. The trademark application was filed on January 30, and the trademark is active from February 5. Lancia's product roadmap is in full swing, with the recent market launch of the Ypsilon paving the way for a new Gamma crossover in 2026 and the highly anticipated Delta revival in 2028. However, a recent trademark filing by Stellantis in Europe has reignited discussions about another discontinued model - the iconic Fulvia. According to the European Union Intellectual Property Office (EUIPO), Stellantis has the exclusive right to stick the Fulvia name in powered vehicles for use on land. As much as we’d love to see a true Fulvia revival, the odds of Lancia developing a dedicated coupe remain slim. If Stellantis does intend to breathe new life into the Fulvia name, it’s far more likely to appear on an SUV or a crossover, aligning with current market trends. For now, we’ll be keeping a close watch on any developments, eager to see if the Fulvia is indeed being considered behind the closed doors of Stellantis’ European headquarters.
Lancia Fulvia Trademark Revival Stellantis SUV Crossover Automotive Industry
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