Lamborghini is the first brand to confirm its appearance at the at the inaugural Qatar motor show in October
Asked about the value of the show, Winkelmann said: “We will see. It is the first time [it has been staged], so we must look at it. But the Middle East is an important market to us.”
Winkelmann said concerns over the viability of some motor shows – for example, the Geneva show itself has not run since 2019 but is scheduled to return in 2024 – has prompted Lamborghini to eschew long-term commitments in future. “There are different types of events, some of which are tailor-made for our type of customers,” he said. “Goodwood attracts a bigger crowd: in the UK there is a huge enthusiasm for cars in general, and supercars, and this is not true in every market.
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