Lady Gaga aims to redefine celebrity beauty with a refreshed Haus Labs collection, drawing inspiration from drugstore beauty staples and her own stage-tested kit.
makeup trailer. Such prime placement is expected in this peak wave of celebrity beauty brands. Less expected is a brass-tacks reboot, driven by a homed-in philosophy to nurture skin health.Courtesy of Haus Labs by Lady Gaga.
“I decided that I wanted to make supercharged, clean artistry makeup,” Gaga says of the new Haus Labs’s focus on beneficial ingredients and color payoff. She points to the Hy-Power Pigment Paints, which come in shades like Yves Klein blue, taxicab yellow, and fluoro-orange. “I absolutely wish I could teleport these back into my past,” she says when I bring up the brushstroke makeup in 2013’s “Applause” video.
tour. But Gaga, smiling back in her nude lip and pastel headband, envisions her “clean Haus” open to all. “If you’re someone that likes more everyday makeup and neutral tones, we have beautiful products that will nourish your skin.”
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