LaCroix Sparkling Water is launching a new flavor with two pop-ups in New York City.
On Oct. 26-27, LaCroix will host a farmstand-inspired pop-up in Washington Square Park to celebrate the release of its newest flavor, Strawberry Peach. Attendees will have a chance to try the new flavor and take home LaCroix-branded merchandise, including tote bags, keychains, pins, and more.
The pop-up will return on Nov. 2-3 in the Flatiron District, with the same opportunities to try the new flavor and take home branded merchandise. The pop-ups will take place each day on each weekend from 11 a.m. to 5 p.m., and LaCroix ambassadors will be on-site at both pop-ups to engage with the crowd.
Guests at each pop-up are encouraged to share their experiences at the pop-ups on social media using the hashtag #LiveLaCroix.When: Oct. 26-27 and Nov. 2-3, 11 a.m. to 5 p.m. each dayEmily Davenport is the Digital Editor of amNewYork Metro. She covers entertainment, business and things to do stories around New York City, both in writing and through video. Outside of work, you can find her exploring the city or hanging out at home with her cranky bird.
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