The president of LaCroix parent company National Beverage Corporation allegedly planned to falsely claim that its sparkling water cans were BPA-free.
National Beverage Corporation president Joseph Caporella"had decided to prematurely announce that the LaCroix cans would be BPA-free going forward, months before the true production date, in order to drive positive buzz and awareness for the suffering brand," the lawsuit claims.
The suit claims that Albert Dejewski, a former LaCroix executive, was wrongfully fired less than 24 hours after raising objections to the alleged BPA proposal in an email to National Beverage Corporation president Joseph Caporella. Dejewksi, a veteran of Chobani and PepsiCo, was hired by Fort Lauderdale, Florida-based National Beverage Corporation in April 2018 as the vice president of commercial development and engagement for LaCroix, according to the suit. He worked out of his home in New Jersey.
The complaint cites text messages exchanged on April 9 between Zelenka and Dejewski, in which Zelenka stated:"Saying we are BPA Free when we are not. This truly feels like an integrity issue now." Caporella was informed by"multiple senior executives" and the company's general counsel not to make the announcement, and"knew that making such an announcement would be a false advertisement," according to the lawsuit.
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