Daniil Medvedev, Arthur Fils, and Grigor Dimitrov helped roll out Lacoste's tennis gear for the 2024 Rolex Paris Masters.
Performance is everything in professional tennis. But that does not have to come at the cost of style. Few, if any, brands can balance technology with taste, such as Lacoste. When fans see the crocodile logo on the court, they can expect sports style to be served up.
In line with this new partnership between Lacoste and the Rolex Paris Masters, World No. 5 Daniil Medvedev, World No. 9 Grigor Dimitrov and No. 20 Arthur Fils will be sporting their special end-of-year outfits.of the Rolex Paris Masters, that makes Medvedev the torchbearer for the brand. Medvedev signed a contract with Lacoste in 2019, and agreed to an extension the following year that runs through 2025. Naturally, the extension followed Medvedev's victory at the 2020 ATP 1000 Paris Masters.
Dimitrov also has strong ties to the "City of Love." In 2023, Dimitrov announced his partnership with Lacoste on the legendary clay courts of Roland Garros. The powerful tennis showed off his laid-back approach with a pink shirt and maroon shorts in official campaign photos.Lastly, Lacoste saw a rising star in Fils who would make an excellent ambassador for the brand. Fils officially announced his partnership with Lacoste in December 2023.
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