Women influencers are controlling the remote and advertisers are listening:
Share to twitterThe Season Six finale of 'When Calls the Heart' Photo: Kayla Wallace, Chris McNally, Pascale HuttonCrown Media Family Networks, home to cable’s Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama, reported
with double-digit price and volume gains. In the face of the U.S. addressable ad sales trends missing the forecasted mark for 2019, this is good news for the network.senior forecasting director Monica Peart, “U.S. addressable TV ads is slowing down a bit compared with our previous forecast.” Connected TV ad sales, not included in addressable statistics, have been gaining in popularity.
“The demand for the Hallmark brand has never been stronger and we are excited to see the advertising community recognize our position as an industry leader, not only during the 4Q holiday season, but throughout the year,” said Bill Abbott, President & CEO, Crown Media Family Networks, in a statement toCrown Media Family Networks does not release ad sales data, but this announcement and available programming statistics reflect its continued growth.
“Over the years, ‘When Calls the Heart’ has steadily built momentum, reaching a level of critical mass in Season Six that very few cable series ever realize,” said Abbott. “Not only did the show just wrap up its most-watched season yet, but it remains the second highest-rated scripted series to have aired on ad-supported cable in 2019 to-date.
The undisputed purchasing power of women, along with their role in children and family entertainment-related decision making, should not be underestimated when it comes to influencing entertainment success. Cross-generational viewing can also fuel sustained fan bases via tradition and memory building, something Crown Media likely is tapping with its slate of retro star power.
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