When Andy Serrao joined the Southern California label as president in 2018, he noticed a shift happening in the industry -- and quickly capitalized.
When Andy Serrao joined long-running Southern California label Fearless Records as president in 2018, he noticed a shift happening in the industry -- and that there were resources the label hadn't properly tapped into. So he set out to re-imagine Fearless as a youth culture brand, and not just a pop-punk/hard rock/metal label.
That proof is in the wide array of new acts Serrao has signed and whose debuts are due out over the course of 2021 and early 2022, as well as the mainstream rock and pop success of such label stalwarts as The Pretty Reckless, I Prevail and up-and-comers I Don't Know How They Found Me and Starset. From the start, Serrao knew Weindorf, a fellow former A&R long-timer, intimately understood the Fearless audience as it is, but also knew how to grow and stretch beyond the two million hardcore fans who already follow its YouTube channel."They were known for pop-punk, which is definitely having a moment right now, but if they were still doing what they did four years ago -- serving niche audiences -- I don't know that they would be that excited," she says.
Serrao, who admits to spending"more than I should" on a dedicated in-house video and animation team and digital marketing staff, says:"At the end of 2019 and beginning of 2020, we had eight or nine of the top ten records in the rock format, where before were were not even a player." Their successes are all the more remarkable because, like many of the new, multi-genre acts now on the Fearless roster, they've built their fanbases with little to no U.S. touring available. Weindorf says there is so much heat on Chase Atlantic now that the trio is already booked to do a 3,000-cap venue tour before any of their singles have even been played at American radio.
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