Furniture company La-Z-Boy launches a humorous ad campaign against airplane seat reclining, highlighting the ongoing debate surrounding the practice.
The video is part of an ad campaign launched in late November by the furniture company La-Z-Boy, which includes a tongue-in-cheek take on the debate surrounding airplane seat reclining . The campaign touches on an increasingly hot-button issue, one stoked by differing opinions on seat reclining . Opinions mainly fall into two camps: those who say don't recline, and others who argue the recline button exists for a reason.
(A third, more nuanced position deems reclining acceptable on long-haul or night flights.) La-Z-Boy's campaign places the company firmly in the 'never recline' camp, with the petition stating that 'just because you can doesn't mean you should.' Another video in the campaign shows how one reclined seat can ripple through the aircraft like falling dominos, eventually ending in the last row of the plane — a row both disliked for lacking the option to recline and lauded for being one of the. A 2023 survey of 18 markets by the research firm YouGov found that attitudes toward seat reclining vary by region, with Europeans being the least tolerant of the practice. Europe is home to the. Overall, flyers from the UAE were less bothered by every in-flight behavior — including personal grooming and noisy children — save one, according to the survey. Those from the UAE deemed public displays of affection as unacceptable at higher rates than those from Europe, North America and Asia-Pacific, the survey showed
Travel Airlines Seat Reclining Airplane Etiquette Passenger Behavior
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