La-Z-Boy, the furniture company known for its reclining chairs, launched an ad campaign urging passengers to avoid reclining their seats on flights. The campaign highlights the growing discomfort and debate surrounding this practice, with the company taking a firm stance against reclining.
Should you recline your seat while flying? An ad campaign says no, with a video showing the reasons the practice has fallen out of favor in the past decade.
The video is part of an ad campaign launched in late November by the furniture company La-Z-Boy, which includes aThe tongue-in-cheek campaign by the company, known for its plush oversized reclining chairs, touches on an increasingly hot-button issue, one stoked by, opinions on seat reclining mainly fall into two camps: those who say don't do it, and others who argue the recline button exists for a reason. (A third, more nuanced position deems reclining acceptable on long-haul or night flights.)La-Z-Boy's campaign places the company firmly in the'never recline' camp, with the petition stating that'just because you can doesn't mean you should.' Another video in the campaign shows how one reclined seat can ripple through the aircraft like falling dominos, eventually ending in the last row of the plane — a row both disliked for lacking the option to recline and lauded for being one of the A 2023 survey of 18 markets by the research firm YouGov found that attitudes toward seat reclining vary by region, with Europeans being the least tolerant of the practice. Europe is home to theOverall, flyers from the UAE were less bothered by every in-flight behavior — including personal grooming and noisy children — save one, according to the survey. Those from the UAE deemed public displays of affection as unacceptable at higher rates than those from Europe, North America and Asia-Pacific, the survey showed
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