La DoubleJ, the Milan-based lifestyle label founded by J.J. Martin, has brought a second spring to Paris with the launch of a furniture and home goods collaboration with French label The Socialite Family.
After their initial meeting, as both brands grew separately, Gennari eventually felt it was time to call up Martin when she started to get a hankering for florals that wouldn’t end up looking like you were moving into your grandma’s place.
While cushions and plates are slotted alongside La DoubleJ’s fashion, furniture was a category Martin was keen to explore as her label’s “prints lend themselves so well to furniture pieces and statement pieces, especially for people that have [more] minimal environments,” she added. She finds colors to be “so uplifting” as they “work to bring joy into our lives, which makes us feel better, which just puts us in a higher state.”
Hence why Gennari wanted to apply La DoubleJ’s colorful florals to items with removable covers “because that’s how you can have fun with a motif,” she explained. “When you get bored, you undress it and dress [the item] with something calmer.”
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