L'Oréal's fourth-quarter sales growth fell short of expectations, attributed to ongoing weakness in China, a slowdown in North America, and the Luxe division's performance. The company reported sales of €11.08 billion for the three months ended December 31, 2024, representing a 4.5 percent increase in reported terms and 2.5 percent on an organic basis. Despite full-year sales reaching €43.49 billion, a 5.6 percent rise in reported terms, L'Oréal CEO Nicolas Hieronimus highlighted the challenges in North Asia while expressing optimism for future growth.
’s fourth-quarter sales growth missed expectations due to factors including the ongoing weakness in China, a slowdown in North America and the Luxe division’s performance. and Garnier products said in a statement released after market close Thursday that its sales in the three months ended Dec. 31, 2024, reached 11.08 billion euros, up 4.5 percent in reported terms and 2.5 percent on an organic basis. L’Oréal’s fourth-quarter organic sales gains slowed versus the third quarter’s 3.
“Excluding North Asia, where the Chinese ecosystem remained challenging, sales advanced in high single digits,” he said.“This will allow us to go ever faster and further in our conquest of new beauty spaces: geographic, demographic and highly promising technologies that offer innovative science-based beauty solutions to the customer of tomorrow,” said Hieronimus.
“We expect growth to accelerate progressively, supported by our beauty stimulus plan, which will be driven by an exciting pipeline of new launches and continued strong brand support,” said Hieronimus.“With market growth remaining below the longterm trend in 2H24, comments on global beauty market growth expectations and the company’s ability to outperform will be widely watched, particularly in the context of consensus expectations of 5.
SALES CHINA LUXE DIVISION L'oréal BEAUTY MARKET
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