The beauty giant had acquired the green beauty brand in 2006.
has sold green beauty brand Sanoflore to French investment fund Ekkio Capital and Sergio Calandri, Sanoflore’s new chief executive officer, who is also the founder of Inula Group, which has other natural product brands.has a portfolio of complimentary brands. The group’s strategy is to acquire and, sometimes, exit, the brands, to keep a very strong portfolio and the complementarity it needs to thrive over the long term,” the group said in a statement.
“This sale does not result in any redundancies in France,” L’Oréal said, adding that it ”supports each of the employees concerned with career development tailored to their skills. The brand’s external partners are also supported, in line with our group’s strong social values.”, the same year it purchased natural beauty maker and retailer The Body Shop, which it subsequently sold.
At the time, Sanoflore, based in the Drome region of southeast France, was already 20 years old. The brand founded by Fodolphe Balz was then added to what was then called L’Oréal’s Active Cosmetics division. The group’s plan was to capitalize on consumer demand for organic products and expand Sanoflore’s international reach.
L’Oréal Dermatological Beauty division includes brands such as La Roche-Posay, Vichy and CeraVe. In the second quarter of 2023, the branch’s sales reached 1.6 billion euros, a 27.3 percent rise versus the same prior-year period.. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google
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