Actress Naomi Watts founded the menopause brand in partnership with Amyris in 2022.
, Stripes headed for the auction block and was sold for $500,000 to Sakana LLC in December with the “Mulholland Drive” and “King Kong” actress listed as managing member., and I’m grateful to L Catterton for believing in our brand and sharing our vision of supporting women in menopause,” said Watts. “Stripes Beauty’s mission, products and community are deeply meaningful to me, and I’m thrilled to partner with L Catterton, is also dedicated to providing solutions to this underserved community.
Stripes Beauty will also expand into sleep support with The Dream Date, a clinically backed supplement featuring melatonin, magnesium and red clover. Additionally, along with scaling on its own website and on Amazon, the brand will launch at QVC and in Canada later this year. Currently, Stripes is available on Amazon, sephora.com and direct-to-consumer. Products include Vag of Honor Intimate Hydrating Gel, Oh My Glide Intimate Play Oil, and Dew As I Do Ectoine + Vit C Brightening & Hydrating Cream.
L Catterton has invested in the likes of Tula, Oddity, The Honest Company and Nutrafol, and has been particularly active in the beauty space as of late. In April, it acquired a majority stake in Italian cosmetics brand Catterton’s Growth Fund dedicated to investing in early-stage beauty businesses. Three recent L Catterton investments — cosmetics brand Dibs Beauty; plastic surgeon founded skin care line Eighth Day, and .
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