It features photos of Monroe by Bert Stern, a shoot that became famous as the actor’s last before her death.
Jeff Rudes knows what his L’Agence shopper wants and feels the brand’s first collaboration featuring Marylin Monroe is the right note.
But deciding on any collaboration, as it’s the very first for L’Agence, which Rudes cofounded in 2008 a few years after founding J Brand, was tricky. In the end, Rudes approached the Bert Stern Trust and was given the ability to choose among any of his “Last Sitting” photos of Monroe. The most sought after of which are the photos Monroe struck an orange “x,” the photos she didn’t like, and that color and the “x” are part of the 12-piece limited L’Agence collection, including a white leather jacket, a few shirts, denim pieces and neck scarves.
“A collaboration has to bring that cool factor,” Rudes said. “If the product is great, limited, customers love it.”
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