Karue Sell is restarting his pro tennis career at 30 years old, and finding success with the help of a lucrative YouTube channel, brand partnerships and a 35-year-old coach. Welcome to the ATP Challenger Tour grind.
When Karue Sell really rips a serve, it sounds like a tactical shotgun, the ball kicking up shoulder high. His backhand is like a precision laser carving up the baseline. To the casual observer, he’s the mustachioed version of Roger Federer. Yet he lives in a world far different than the one the Maestro glided through on the way to 20 Grand Slam singles titles. So far this year, Sell’s tournament winnings have added up to less than half the annual minimum full-time salary in California.
Another factor in his atypical career has been the thriving Southern California tennis community, which has nurtured generations of stars from Sampras to the Williams sisters. Even with his growing celebrity, Sell still sometimes coaches people in person. People like Bob, a former junior player in his 60s who Sell’s up hitting with at 7:30 a.m. one recent Saturday at South End Racquet & Health Club in Torrance.
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