L.A. Phil efforts to keep subscribers happy hint at challenges ahead for arts groups

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L.A. Phil efforts to keep subscribers happy hint at challenges ahead for arts groups
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The L.A. Phil deadline arrives for subscribers to renew for next season, but fans — even loyal ones — say there's too much uncertainty about fall.

Robert Rootenberg, 64, has been a fan of the Los Angeles Philharmonic since he was an usher at the Hollywood Bowl in his teens, and he regularly uses his parents’ subscription, which has been in the family for 17 years. He cherishes their two orchestra seats, about 10 rows from the stage.he needed to resubscribe for thesent him into a momentary panic.

The L.A. Phil has since given him an extension, but the incident does highlight the sensitive work ahead for arts companies moving forward with the crucial subscription process as customers, even longtime supporters, are not entirely ready to commit to expensive season subscriptions — ticket packages that include fall performances that could be postponed or canceled.Rootenberg, an attorney in Joshua Tree. “It’s too early. They said they’d give me another month but that doesn’t address the issue.

Subscribers received phone reminders this week about the deadline — the original deadline was March 27 and it has been extended multiple times — and they were told that if they didn’t feel comfortable renewing yet, they would not be dropped. In such cases, the L.A. Phil said it would make “every effort” to hold seats, though it couldn’t guarantee subscribers would get the exact same location if they waited to renew. The orchestra will try to assign seats as close as possible to the original ones.

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