CVT Soft Serve just shared their 'influencer' policy: Asking for free ice cream in exchange for a mention means paying double
from the company added,"We couldn't care less about how many followers you have, and we're super embarrassed for you when you tell us.","I came up with the policy after being burned out on people trying to get free ice cream in exchange for their posts. L.A. is full of so-called 'influencers' with large followings that are actually fake because they most likely paid for likes and follows. Anyone can have a following if they want to pay for it.
CVT—which stands for"Chocolate Vanilla Twist"—was founded in 2012 by Nicchi and his wife, Tyler, in order to bring East Coast-style soft serve ice cream to Los Angeles. As the name suggests, the menu is simple: chocolate ice cream, vanilla, or a combination of the two flavors. No toppings other than sprinkles are offered.
Despite the no-freebies-for-influencers policy, CVT has given free ice cream away in the past: In 2014, the ice cream truck went viral after offering free soft serve to actor Bill Murray as part of a special event.
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