Gwyneth Paltrow, Busy Philipps, Rihanna, January Jones, Kristen Bell and more are fans of the designer's bohemian Fiore dresses.
The Aussie transplant’s breezy Balinese block print flowy Fiore maxidresses, Penny tops and drawstring Jasper shorts are the unofficial uniform of ease in L.A. and beyond, withMartin founded her label in 2011, inspired to tap into the beauty of Bali by childhood vacations to the island. She has grown her brand through word of mouth, by selling online and at more than 250 wholesale partners worldwide, including, Aerin, Vermillion, St. Bernard, TNT, Mother Denim, H.
“It’s been a life changer to have someone come in and take over the whole management and running of things,” she said of Senofonte joining the business. “In the last nine months I have been able to get back to focusing on the creative, and working hand-to-hand with artisans. I’m really having fun again.
The design of the Natalie Martin store is global eclectic with a side of rock ‘n’ roll, which is true to the designer’s heart; her husband Kevin Martin is a musician with Candlebox.Martin sourced the red leather vintage bar that functions as the cash wrap, the Danish Modern wall display and tapestry print bench from Big Daddy’s Antiques in L.A. She found the teak lotus leaf-shaped bowls that she clustered into a fabulous wall decoration in Bali, and the Yves Saint Laurent Love art prints online.
As they continue to craft the image of the brand, they’re introducing more behind-the-scenes video content as well.“The biggest thing has been communicating how much is involved with making the actual product from hand stamping and working with each artist,” Senofonte said.
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