What will the collection look like? Vogue editors hypothesize.
Kylie Jenner officially announced that she’s launching a clothing line by simply captioning a photo, “Meet Khy.” The reality star and beauty mogul posted an Instagram of herself wearing a leather trench, fresh from the new collection. The label’s just-launched site revealed a closer look at the design, a sleek black coat featuring a high collar, cinched waist, and oversized shoulders. “Coming soon,” the caption reads. “Sign up at khy.com.
Sherman wrote that the idea was “not to be Shein—the controversial, wildly popular Chinese fast-fashion outfit—but to offer something better. ” Jenner is no stranger to running a business: let us not forget Kylie Cosmetics, which launched in 2014 and propelled the TV star to billionaire status. It’s not even her first fashion brand. Back in 2012, Kylie and sister Kendall Jenner started their tween-friendly label Kendall and Kylie, though these days it has become a PacSun sub-brand.
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