The new owners, out of Salt Lake City, is a company named Maverik, so Top Gun jokes may pop up
The fuel station's new national owner plans to rebrand every Kum & Go location. Maverik will replace the brand, a staple in the industry since its creation in 1975. The original name cleverly incorporated its founders’ initials to create a memorable brand. Few gas stations in America garner the type of attention that Kum & Go, due to the innuendos that its name invokes. That name dates all the way back in 1975 but soon, it’ll be gone from gas stations across the country.
According to CNN, merchandise bearing its brand exploded in popularity when Johnny Knoxville wore a Kum & Go T-shirt in the “Jackass” sequel movie. Now, the stores will change to the Maverik brand nationwide over time in the process of rebranding Kum & Go stores, with the intent to unify our entire combined footprint under the Maverik brand, the company told the Des Moines Register.
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