L.A.’s KROQ launches first-ever Latin show 'Alternalido'
and then you have new artists like Omar Apollo and Ambar Lucid who want to break rules and do their own things.Latino population in the U.S. -- Alternalido aims to spotlight an array of Latin alternative sounds from around the world."Think of it like it's Anthony Bourdain behind the turntables taking you around the world through sound," Valadez says.
While the idea of a Latin-centric show was floated around a few years ago, now was the"perfect time" to go live, according to, Entercom's regional president."We are so much better than we were when we entered March because we were forced to catch up on technology and learn to be even more resourceful. It’s almost a renaissance for radio.", senior vp/programming at Entercom, echoes Federman."It's exciting to know that we’re evolving and taking it to the next step.
It was precisely that that drew Valadez -- who will keep his weekend show on KCRW -- to be part of the show as a host and curator."In a new space and a new era, there’s more room for experimentation. Latin alternative is not new -- it’s been there and it’s been neglected. And for these guys to say, ‘Let’s showcase this,' yeah let’s break rules, that's super important to me."
Valadez, who has hosted weekly radio programs for the past 20 years, says he's not only excited to offer a new home for Latin alternative artists but to be able to create a sense of community in trying times. "People need community more than ever," Valadez says."This is music that is hand-picked and that’s a beautiful thing. The show is very inviting, it’s created with love for everybody and no matter where you come from, you’ll hear something you like."
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
NCT 127's 'Beyond the Origin' Live Stream: Best MomentsFrom the live premiere of new songs &34;Punch&34; and &34;Make Your Day&34; to hi-tech displays and more, here are the best moments from NCT 127&39;s concert May 16.
Read more »
Roger Waters Performs Pink Floyd's 'Mother' While Socially Distanced: WatchThe struggle of not being with friends and loved ones during the coronavirus pandemic is being felt by many, including Roger Waters. See his performance.
Read more »
NAV's 'Good Intentions' Debuts at No. 1 on Billboard 200NAV&39;s &34;Good Intentions&34; debuts at No. 1 on the Billboard 200 albums chart, while Kehlani, Lil Durk and Bad Bunny&39;s latest efforts also start in the top 10.
Read more »
'RuPaul's Drag Race' Reunion & Finale Filmed VirtuallyVH1 announced that both the upcoming reunion and finale episodes of RuPaul&39;s Drag Race have been filmed virtually.
Read more »
Future's 'High Off Life': Every Song RankedBillboard sifts through Future&39;s eighth LP and ranks every song from &39;High Off Life&39;.
Read more »