Kroger, one of the U.S.' largest grocery store chains, is venturing into the digital sports betting market. Customers can sign up with gaming operators like ESPN BET, PENN Entertainment, and OwnersBox through Kroger's retail stores and gas stations. This move aims to boost customer engagement and explore new marketing strategies. Kroger previously installed sports betting kiosks in Ohio stores last year.
One of the U.S.' largest grocery store chains is getting into the digital sports betting business. Ohio-based Kroger is letting customers sign up with gaming operators through the company’s retail supermarkets and gas stations to receive promotions and offers, according to a Cincinnati Business Courier
The supermarket and department store company declined to comment on Kroger Play because of how new the product is, the Cincinnati Business Courier reported, but Kroger wants to increase customer engagement and develop more marketing strategies.
SPORTS BETTING RETAIL GROCERY MARKETING OHIO
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