Kris Jenner Says Social Media Was a Factor in 'KUWTK' Ending

'When we first started, there was no Instagram or Snapchat or other social media platforms...We can give them all of the information anyone would ever want to know in real time.'

, and why it doesn't mean fans are no longer going to get access to the famous family's personal lives.

Jenner notes that social media has completely changed the game when it comes to entertainment, and the family no longer has to actually wait for the show to deliver information to their fans. "When we first started, there was no Instagram or Snapchat or other social media platforms," Jenner says."The world has changed. Now there are so many, the viewer doesn't have to wait three or four months to see an episode. We can give them all of the information anyone would ever want to know in real time."

"Social media is the fastest and most controlled way to get the message out," she continues."The consumer gets to see the products the girls are working on in real time, and they know we're going to get it out the door pretty quickly. The girls want them to be part of the journey to keep them engaged."

Clearly, Jenner knows what she's doing. The family has a number of highly successful businesses, including Kylie Jenner's Kylie Cosmetics, Kim Kardashian West's KKW Beauty and SKIMS shapewear, Khloe Kardashian's denim brand Good American, and Kourtney Kardashian's Poosh, a wellness-oriented lifestyle website.

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