'There's a lot I could take from the music world into the business world and our success there gave us hunger to try other things.'
The worlds of rap and babycare products may seem worlds apart, but Krept doesn't see a problem bridging this divide.
This is very different to the world typically portrayed when advertising baby products, which is one of soft colours, domestic family bliss and doting parents. Krept says his music simply portrays his reality growing up - including the lyrics about women - and it's by coming from that authentic place in his music that he has created new opportunities for himself - so that he can be defined by something else.
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