Kraft Singles announced the launch of a new era for its quadrilateral product, which includes new packaging and a fresh look, complete with a redesigned logo. And yes, the company says, its individually-wrapped slices will finally be easier to open.
Out with the old, in with the new!One of America’s leading cheese brands is making some changes to its iconic orange squares.
On May 23, Kraft, which first introduced Kraft Singles back in 1965, says its updated packaging includes"easier to open individual wrapping" — specifically, the plastic that contains each slice will now feature a slightly textured flap, making it easier to find, and be thicker and studier, making it easier to open without tearing.
“This stems from the #1 consumer complaint being the inability to easily open the clear wrapper,” reads an emailed announcement from Kraft sent to TODAY.com. Finally, opening a Kraft Single won’t invoke the same frustration as finding the edge on a roll of tape. Over the years, people have regularly taken to social media to air their grievances with the Kraft Singles packaging.
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