Kraft Heinz and Lindt chocolate are facing separate lawsuits that allege deceptive practices when it comes to the labeling of their products.
NEW YORK — With Kraft Mac & Cheese’s latest product, the 87-year-old brand is taking a page from hip streetwear companies.
People are also reading… Kraft’s take on everything bagel seasoning has garlic and onion powder plus poppy seeds but doesn’t contain sesame seeds commonly found in other iterations. The brand’s struggles are indicative of the broader problems the “center store” category are facing, according to Connor Rattigan, a senior research analyst at Consumer Edge.
Both brands are ceding ground to private label options, including Walmart and Aldi, which both grew 3% since 2021 and currently hold 14% share. Meanwhile, Goodles and Mac-A-Roni, a newly released spinoff of PepsiCo’s Rice-A-Roni, have seen the most share growth this past year, Numerator’s data shows, further posing a problem to Kraft’s supremacy.
“Millennials and Gen-Z are more inclined to deviate from ‘traditional’ flavors — a strategy that Oreo is well known for — and putting absurd flavors out there to attract virality but also make consumers nostalgic for the original,” she told CNN.For the past three decades, Kraft Mac & Cheese has been sold in more than 40 licensed designs, ranging from “Rugrats” to “Spongebob Squarepants,” targeting families with younger children.
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