More than 600 buyers from companies in 30 countries are expected to be in Seoul, South Korea from Wednesday for the in-person return of the Broadcast WorldWide convention, better known as BCWW. Alt…
Although BCWW bills itself as Asia’s largest broadcasting content market, given the strength of the Korean wave, much of the focus will be on Korean content and the business of working with Korean companies. Registered buyers and potential partners include Amazon Prime, Warner Bros. Discovery, NBCUniversal, PCCW the Hong Kong-based owner of Viu, and China’s iQiyi, all of which have already become purveyors of K-programming.
“For the past 22 years, BCWW has served as a foundation for K-content to garner the global attention it is getting today,” said Cho Hyun-rae, president of the government-backed Korea Creative Content Agency . He added that he expects KOCCA and BCWW to “provide continuous support for K-content.” The event, which run Aug. 31-Sept. 2, 2022, at the Dondaemun Design Plaza, comprises a familiar mix of product market with booths and meeting rooms; conference sessions that are both in-person and live-streamed hybrids; a product showcase; and pitching sessions and business matching facilities for unmade projects that are seeking finance or partner companies.
Conference sessions are programmed to cover topics including: global content trends; content analysis; the specifics of Korean charm; and the industry’s growth potential. The conference kicks off with a special session on the current prowess of and potential for the Korean program industry. Though there are many arguments supporting the continued growth of the Korean content industry –The session will use “
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