Following the success of a fashion line worn by BTS and BLACKPINK members, TikTok taps Irene Kim for its exclusive collaboration and lands some of the biggest names in K-pop for support.
The limited-edition collection is in collaboration with the short-form video platform's new characters, TikTok Friends, and was launched on Sept. 24 along with its #GoodFriendChallenge.
Designed by Irene and inspired by TikTok Friends’ focus on virtual creators, the 25-piece line is a clever blend of radiant colors incorporating Ireneisgood motifs like rainbows and unicorns, and the TikTok Friends’ characters. There are also special-edition characters like Slo, a “friendly bear” who wears Ireneisgood’s signature “Good for You” hoodie.
The #GoodFriendChallenge was created to capture the spirit of friendship and invite users to co-create with friends and share viral-worthy moments. The challenge has so far seen more than 65 major TikTok creators take part, as well as K-pop stars, models and influencers like Eric Nam, Red Velvet's Seulgi, Jessica Jung, CLC's Sorn, Holland V, Heize, Nayoung Kim, Hojung Lee, and Lia Kim. The challenge has garnered more than 37.9 million views and 10,000 videos since its launch.
With a runway model career that began in New York, Irene Kim traveled to Seoul before becoming a top-designer muse and Fashion Week front-row regular. Kim is a global fashion sensation as well as a social-media phenomenon, known for her daring, effortlessly elegant style and famously bold hair colors.In 2018, she launched her clothing line Ireneisgood to offer a wide range of closet essentials and lifestyle items.
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