This Kobe Bryant-backed startup wants to be the Nike of skincare. It just raised $6 million to advance its game plan
.com and its own website, is planning to use the capital in part to ramp up production in preparation for a rollout to new retail partners early next year.did in apparel: create a brand that is synonymous with sport excellence, that is purchased by lots of non-athletes.
Brian Lee, who previously launched The Honest Company, Legal Zoom and ShoeDazzle, and Matthias Metternich, founder of direct-to-consumer brand Cocodune, and other e-commerce tech ventures, developed the plan for Art of Sport, created a line of products, and took their idea to Bryant.Bryant felt that the brand had the potential to create “the next generation skincare brand of choice,” Metternich said.
The products are priced to have mass appeal—all are $10 or less, and it recently lowered prices on its deodorant and antiperspirant by $2 to $6.99—and marketed to attract both the 14-year-old who wants to grow up to be an NBA star, and the 40-something trying to reach the next level on his Peloton. The brand also sought to build its sports cred, before the pandemic ended in-person events, by handing out the product at youth sporting events and sports camps.
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