Event producers revealed there will be a Legacy Haunt Store & Museum, interactive merchandise and more during a panel discussion at the Midsummer Scream convention in Long Beach on Saturday.
During a panel discussion, Ted Dougherty, Knott’s Scary Farm historian, author and producer and director for seasonal events, revealed Knott’s will be publishing an updated version of his book, “Knott’s Halloween Haunt: A Picture History,” this year. This version, which updates the one he wrote for the 40th anniversary, will explore technological advances over the past decade that have elevated the live attraction and haunt experience.
That new space will be located just outside the front gates of Knott’s and will be open to the general public to explore during the day and closed to all but Scary Farm ticketholders only during the event evenings. There will be several throwback photo ops and exclusive anniversary merchandise, and much like inside the park, the set designers are going to go all out with the decor that will nod to previous mazes, scare zones and live shows.
There will also be several interactive elements incorporated into the haunt experience this year. The theme park will be selling specialty lanterns that guests can carry throughout the park that will unlock certain creepy moments even within the mazes.
Karl Busche, Knott’s animated and outspoken product development manager, also shared some of the merchandise that will be available this year including 21 new shirt designs, several of which harken back to past popular mazes. He created 50 different seasonal pins that he’s expecting will sell out quickly, so “If you see that pin, you want that pin, you buy that pin,” he strongly suggests.
. However, Ken Parks, corporate director of creative development for Cedar Fair, teased that with everyone feeling so nostalgic with the 50th anniversary “who knows” if “The Hanging” could make a grand return.Though they didn’t dive too far into the 2023 mazes, it was revealed that there will be an attraction dedicated to the man who started it all at Knott’s Scary Farm: Sinister Seymour, a character created by TV host and horror enthusiast Larry Vincent.
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