Cedar Fair has no plans to change the names of any of the parks in the combined company following the merger.
Visitors at Knott’s Berry Farm ride the HangTime rollercoaster. Knott’s Berry Farm owner Cedar Fair and Magic Mountain owner Six Flags agree to an $8 billion merger of equals that combines the two companies into a North American amusement park juggernaut. Fears of the Six Flags name being slapped on Knott’s Berry Farm and every other Cedar Fair park after the merger of the two largest regional amusement park chains in the United States have been put to rest — it’s not going to happen.
That means there will be no Six Flags Knott’s Berry Farm or any other convoluted naming convention for the Buena Park theme park. The same goes for Cedar Fair’s sister park, California’s Great America in Santa Clara.Theme parks blame ‘extreme weather’ for attendance drops and financial loses That doesn’t mean the Six Flags name won’t appear anywhere in the Cedar Fair parks or the markets they operate. Six Flags could still show up on everything from drinking cups and shopping bags to season passes and TV commercials.The Six Flags name will be brought into play over time because of its national brand recognition, according to Dennis Speigel, an industry expert with International Theme Park Services.
Likewise, Six Flags Magic Mountain in Valencia won’t be shedding the Six Flags name. The same goes for Six Flags Discovery Kingdom in Vallejo and other existing Six Flags parks.
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