Knitting Has Become The Cool Activity During The Coronavirus Crisis via forbes
Mark your calendars because if you’ve ever thought about learning to knit or crochet, this is the time.
We are both 32 years old and are based in Madrid. We both studied business and met in 2009 when we were working as consultants at PwC. We became friends and, after two years, we decided to quit our jobs and createdWhile we were working for PwC, we went to visit a friend in New York City. That was around 2010. We realized there were so many cool yarn stores with colourful fibres, people knitting in cafes and, one day, we saw this super hipster girl knitting on the subway.
Studies say that around 45 million American know how to knit or crochet and one third of them buy supplies at least once per month. We have noticed over time how our customer has changed and how they have changed their behaviour too. In the very beginning they were mostly women aged 25-40 who wanted to learn a new hobby and thought knitting was cool and trendy. Over time, they learned they liked it and they have incorporated it into their daily life.
“I hope you realize what a service you are providing your customers and how much we appreciate it. As someone who struggles with anxiety, knitting helps calm my mind. Your kit will most definitely give me a “break” from everything that is going on in the world right now.”
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