The New York Knicks will debut a new jersey patch sponsor this season with Sphere Entertainment, a company also owned by the team’s owner James Dolan.
The Knicks will debut a new jersey patch sponsor, Sphere Entertainment, when their season tips off Wednesday night.Sports Marketing experts say this is a smart marketing move for the Knicks.will become the NBA team's official jersey patch partner for the 2023-2024 season. The patch will debut Wednesday night when the Knicks tip off the season against the Celtics at the Garden.
The Sphere logo will go on all Knicks game jerseys, practice jerseys and warm-up shirts. In addition, they will appear on all jerseys sold at Madison Square Garden's in-arena retail locations and online.States sue Meta claiming its social platforms are addictive and harming children's mental health The unusual deal involving two companies with the same owner follows a similar agreement by the Miami Heat earlier this month. TheFor the first five seasons, the Knicks were partners with website hosting and building company Squarespace. The company reportedly paid an estimated $15 million to $16 million per season for the 2.5-inch by 2.5-inch real estate on the Knicks jersey, according to Sports Business Journal.
Patrick Rishe, sports director at Washington University at St. Louis, said the deal with Sphere represents a win for the Knicks.
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